Redevelopment Concepts for the Mall Site in Downtown Green Bay:

--The Tower component--

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The Tower would be situated on Washington Street across from River Center and Astor Place. The Tower would be connected to the Atrium indoor park. It should be designed to take full advantage of the high, spectacular views of the water and the city. The lower floors of the Tower would be retail space with access to the outdoor podium terrace and the Atrium.  The mid-upper floors would be great office space, with a few floors possibly sold as residential condos. On the top of the Tower, a revolving restaurant would provide a unique dining experience for the region by offering awesome views of the mighty Fox River and the Bay of Green Bay.

    

Click on the thumbnail images above above for a larger picture

My Tower design is inspired by a local natural feature, the Niagara Escarpment. The base and podium of the Tower reflects the stratified rock layers of the brown shale capped by light-colored dolomite. The Washington Street glass facade design is an impression of nearby Wecquiock Falls--water plummeting down through layers of stratified rock.  The cedar trees that grow on the escarpment are represented in this building's architecture through both color and the vertical lines of the facade. The building dematerializes as you move upward, as if moving up the escarpment from rock to wood to tree canopy and then air.  There is a "tree house" at the very top (the revolving restaurant).

The Tower would increase the density of the overall development with 19 or 20 stories, each floor having about 5200 square feet of leased or condo space. (I'll post some 3D floor plans in the future)

Other considerations about the Tower concept:

  • The tower lobby would be very open, configured to let pedestrians enter & "pass through" it very easily so as to not interrupt the walkways

  • I've tried situating the tower on different parts of the site. I've even tried the entire concept without a tower at all. However this configuration seems the best for several reasons, among them being that the "framed" view of the water in the gap between Astor Place and River Center. 

The Tower and the Atrium would have a symbiotic relationship; each depends on the other for success.

Next: The Atrium concept

 

Conceptual models don't usually go into this much architectural detail, but I decided to have some fun with the design of these proposed buildings as I imagined a new and exciting downtown Green Bay..

As fanciful as these renderings might be, I do believe that whatever developer actually builds this site, it will be very important for them to "think outside of the box" and build something special on this site not only because it is the "core" of the downtown, but also because the downtown needs something distinctive in order to attract people from the suburbs and ultimately be successful.

Overall Concept
Tower
Atrium
Green space
Pedestrian
Streets
Current Site Conditions
Links
Comments?
Misc Images

last updated 09/01/2007

Note: These renderings are incomplete: Some of the blue building facades are simply unfinished illustrations. Please check back later for updated images.

These conceptual designs, 3D illustrations, and web pages were created by Visualize IT of Green Bay