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The overriding theme of this development is to turn the Washington Commons mall site into an organic, earthy green space while at the same time developing an urban core that is financially viable.  This 'Green Objective' can be achieved through the creation of two new outdoor parks and one large indoor park (inside the Atrium).

Additionally, I believe it is very important to carry this Green Objective into the buildings by incorporating  organic elements into the architecture of the new buildings.  The architectural design of the Tower and the other structures strongly reflect natural features of northeast Wisconsin (see Design concepts)

Additionally, this development creates a new parkway that extends from the waterfront boardwalk, between River Center and Astor Place, through the tower lobby and the Atrium, across Adams Street and into the new outdoor park, where one path leads to the K.I. Convention Center and the other  walkway leads into and through the Pine Street parking ramp (see site map)

Click on the thumbnail images above above for a larger picture

The Atrium is a key, central structure to this entire redevelopment. I put together several things to come up with this concept:  One observation is that the only surviving feature of the Washington Commons is the food court area which does have a few glass skylights and a couple of trees. It is the only remaining attraction of this old mall. This new Atrium idea would take this attraction and greatly enhance it. 

Pedestrian considerations

Conceptual models don't usually go into this much architectural detail, but I decided to have some fun with the design of these proposed buildings as I imagined a new and exciting downtown Green Bay.

As fanciful as these renderings might be, I do believe that whatever developer actually builds this site, it will be very important for them to "think outside of the box" and build something special on this site not only because it is the "core" of the downtown, but also because the downtown needs something distinctive in order to attract people from the suburbs and ultimately be successful.

Green spaces

last updated 09/01/2007

Note: These renderings are incomplete: Some of the blue building facades are simply unfinished illustrations. Please check back later for updated images.

These conceptual designs, 3D illustrations, and web pages were created by Visualize IT of Green Bay